Overview

The store screen feature was released 6 months prior. The expected upside on player activity and purchases on the platform was not successful.

My task was to improve the player experience for the feature and come up with design iterations for the feature which were to be released as variants for A/B testing (for android and IOS). The same feature was to be launched for the sister game WordTrip.


Led initiative for UX revamps of the WordJam and Word Trip game purchase screen feature. The result was an increase of purchases by 14% (initial target of 7%) by players on the store screen. The feature was implemented in other games on the Android play store and iOS app store.

  • WordJam

    WordTrip

  • User Research, Game Experience Design , Observational Research, Market Comparison, Heuristic Evaluation, Wireframing, Prototyping

  • September 2019 - October 2019

  • UX Director

    UI Designer

    Game Designer

    Product Manager

Outcome

As of 2020, the feature was released with 2 variants on all platforms. The revamp was successful as it resulted in a 14% increase in player purchase rate(the expected increase was 7%). The feature was implemented in other games on the Android play store and iOS app store. The feature has also been launched for WordTrip in the same quarter.