Hi, I’m Pranamita.
I’m a product(UX) designer with a research-driven practice that spans digital systems, culture and community. My work blends user insights, experience design and storytelling.
Beyond digital, I curate food-based experiences through Golpo, exploring migration and identity in accessible, sensory formats.
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I am an interdisciplinary designer and researcher working at the intersection of digital experience design, cultural enquiry and sensory storytelling. My practice is grounded in UX and product design, shaped by nearly ten years across technology, research and systems thinking. I’ve worked in IT, risk analysis, supply operations, UX/UI and product design—roles that taught me to understand users, build clarity from complexity and design experiences that are intuitive, human and responsive to context.
Having lived in six cities across India and now in Berlin, movement has been a constant thread in my life. This has shaped my sensitivity to how people navigate transitions—between cultures, platforms, stories and spaces—and this sensibility informs both my digital and physical work.
Alongside my design career, I founded Golpo, a platform where I explore food as a cultural interface: a way to decode migration, belonging and collective memory. Through workshops, events and storytelling formats, I curate experiences that merge research, narrative design and multisensory engagement.
I now find myself at a deliberate crossroad—expanding my design practice into a more hybrid space where digital systems meet cultural storytelling. Whether I’m designing interfaces, researching user behaviour or crafting community-centred food experiences, my goal is consistent: to create meaningful, emotionally intelligent and culturally grounded experiences.
Selected Works
A curated collection of my journey—learning, unlearning, and evolving in the world of design over the past few years. Showcasing what I can (within NDA limits), because, well… seeing is believing.
Client
Where I was employed, also personal exploration
Year
2017 - present
PPRODUCT (UX) DESIGN | DESIGN CONSULTANT
Design Playground
PPRODUCT DESIGN | UX DESIGN
Web App Design
UX DESIGN | UX RESEARCH
Unified SaaS Web App Design
UX DESIGN | UX RESEARCH
Game App Design
Work Experience
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Curator of golpo.co, a storytelling platform exploring identity, culture, and memory through food, print, and community gatherings.
Recipe curator and host of ADDA, an intimate supper club
Designer and editor of Golpo Print, a zine and recipe archive
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Hosting ADDA, an intimate supper club where 6–10 strangers share family-style meals inspired by South Asian home cooking, using conversation prompts, photography, and food writing to document lived experiences.
Curating Golpo Print, the platform’s publishing and archival arm, produces zines, recipe cards, and visual narratives that preserve oral histories and culinary traditions.
Leading Golpo Community, a social impact stream co-creating recipes and hosting events with migrant and marginalised women, often linked to fundraising or volunteer initiatives.
Designing inclusive guest experiences with careful pre-event filtering to ensure safe, respectful spaces for sharing personal narratives.
Building collaborations with home chefs, cultural spaces, and event partners for pop-ups, catering, and experimental menus that blend cuisine, culture, and conversation.
Managing the platform’s brand identity, social media channels, and public-facing communications to engage a multilingual, international audience.
Driving revenue through ticketed events, merchandise, grants, cultural sponsorships, and private dining commissions — ensuring Golpo remains both a sustainable practice and a community-driven movement.
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Led a full-scale UX overhaul of the NewStore Omnichannel platform, increasing usability and conversion rates.
Collaborated with cross-functional teams in qualitative research for clients like LEGO, Clarks, Fossil, and R.M. Williams, generating actionable insights that boosted customer satisfaction scores by 15%.
Focused on revamping the Web Design System, reducing design inconsistencies by 50% and ensuring WCAG compliance.
Achieved a 24% increase in Customer Satisfaction Score (CSAT), raising it from 36% (Q2) to 44.7% (Q3) through UX-driven enhancements
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Led product discovery and MVP design for Searchmetrics Suite, applying Agile methodologies, reducing user onboarding time by 15%.
We redesigned SM Suite dashboards and tools in collaboration with cross-functional teams, project managers, and front-end developers, enhancing usability and data visualization, resulting in a 30% increase in engagement and a 20% reduction in task completion time.
Conducted 50+ user and stakeholder interviews along with project managers refining product strategy and increasing feature adoption by 17%.
Championed UX chapter initiatives, introducing design tools and workshops, improving UX process efficiency by 25%.
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Designed an interactive digital platform encouraging users to explore ethical questions around physical cybersecurity, developed as part of a research-led design project.
Collaborated with the Dutch digital rights agency Bits of Freedom, contributing to their blog to extend platform visibility and promote digital rights awareness.
Co-author for published articles: Een filter zonder algoritmes (A filter without algorithms) and Gezichtsmaskers als canvas voor verzet (Face masks as a canvas for resistance)
Co-presenter at webinar hosted by the Nederlandse Vereniging voor AI- en Robotrecht (NVAIR), highlighting UX and ethics in emerging tech.
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As the first Game UX Designer for Playsimple,I optimised key app features for WordJam & WordTrip (10M+ downloads), improving player engagement and retention through UX optimisation.
Conducted heuristic audits, player personas, and competitor research, driving a 14% feature engagement increase, surpassing the 7% target.
Optimized game UX for WordWars & Solitaire, increasing daily active users by 35% and driving 20% more in-game purchases through strategic design improvements.
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Game Art, Illustrations, Game UI
Designed the native app for the Cuemath Diagnostic Test, used by 200K+ students in 80+ countries, improving assessment accuracy by 25%.
Developed interactive student report cards for Cuemath LEAP (native & web app), increasing student and parent engagement by 30%.
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President, Bangalore Student Activities Committee
Coordinate, Placement Committee
Master’s Thesis: Designed student assessment and evaluation app with Cuemtah, Bangalore
CGPA: 7.43
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Managed partner operations across a fast-scaling travel platform, improving service delivery and vendor satisfaction.
Introduced workflow optimizations, reducing response time and operational bottlenecks.
Trained new team members and coordinated handovers for critical partner accounts.
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Analyzed large-scale transaction data to identify fraud patterns and ensure platform security.
Led investigations into high-risk cases, supporting internal compliance and risk protocols.
Developed dashboards and reporting tools to improve team productivity and fraud resolution speed.
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Provided technical assistance and troubleshooting for internal IT systems, ensuring timely issue resolution.
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Chief,IEEE HIT Branch
Coordinate, Cultural Committee for Prayukti Tech-fest
Internship: Siemens, Kolkata
CGPA: 7.92
Software Stack and Services
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User Research, Persona Development, User Journey Mapping, Wireframing, Prototyping, Interaction Design, Information Architecture, Usability Testing, Heuristic Evaluation, Sketching and Ideation, User Journey Mapping
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Visual Design, Typography, Color Theory, Accessibility Design, Responsive Design, User Interface Design, Micro interactions Design
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Interviews, Focus Groups, Observations, Ethnography, Case Studies, Diaries and Journals, Content Analysis, Usability Testing (Qualitative), Contextual Inquiry
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Surveys, Questionnaires, Structured Interviews, A/B Testing, Analytics and Metrics Analysis, Heatmaps, Eye-Tracking Studies, Card Sorting (Quantitative), Net Promoter Score (NPS)
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Design Thinking, Stakeholder Engagement, Problem-Solving, Strategic Planning, Vision and Goal Setting, Design roadmapping, SWOT Analysis, Agile Methodologies, Lean UX, Customer Experience (CX) Strategy, Empathy and User-Centric Mindset
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Communication, Active Listening, Empathy, Teamwork, Adaptability, Leadership, Cultural Competence, Conflict Management, Time Management
