My Experiences
As first UX hire, I spearheaded the implementation of a user feedback system and led UX chapter initiatives, introducing new tools and methodologies. Collaborated with cross-functional teams to redesign key products on the Searchemtrics platform, focusing on market research, competitor analysis, and persona development and revamp of platform products.
Berlin, 2023
UX Designer & Researcher at NewStore Inc
UX Designer & Researcher at Searchmetrics GmbH
As first UX hire, I spearheaded the implementation of a user feedback system and led UX chapter initiatives, introducing new tools and methodologies. Collaborated with cross-functional teams to redesign key products on the Searchemtrics platform, focusing on market research, competitor analysis, and persona development and revamp of platform products.
Berlin, 2021
UX Design Traineeship at Hogeschool van Amsterdam (Digital Society School)
Amsterdam, 2020
Revamped the UX of WordJam and Word Trip purchase screens, boosting player purchases by 14%. Developed gamer personas and journey mapping for WordWars and Solitaire, and contributed to the successful launch of several game features. As first UX hire, my task was to conduct workshops and introduce UX methodologies for improving gamer experience.
Bangalore, 2019
UX Designer at Playsimple Games
Product Design Intern at Cuemath
Bangalore, 2019
Designed the Cuemath Diagnostic Test (CDT), an online tool to assess mathematical aptitude, used by students across 75 schools in India. The assessment was taken by over 15K students across the platform.
Bangalore, 2017
Master of Design at National Institute of Design
Worked with one of India’s fastest-growing travel startups, overseeing the management of supply partner accounts and optimizing in-house tools and training interns and associates.
Bangalore, 2016
Supply Operations Analyst at Headout
Worked in detecting and preventing fraudulent activities by monitoring transactions, investigations into potential fraud, analyzed data to identify patterns, and worked to improve the efficiency of fraud detection systems
Bangalore, 2015
Transactional Risk Analyst at Amazon
Provided technical support to customers by diagnosing and resolving issues with IBM products and services. I handled troubleshooting tasks, guided users through solutions, and ensured timely resolution of technical problems.
Bangalore, 2014
Technical Support Intern at IBM
Kolkata, 2010
Bachelor of Engineering at West Bengal University of Technology
K-12 Schooling at G. D. Birla Centre for Education
Kolkata, 2009
Testimonials
Jörg Fischer-Bildt , Director Graphic Design at Searchmetrics
“Fortwährend arbeitete sie verantwortungsbewusst, zielorientiert, zuverlässig und gewissenhaft Auch in Situationen mit stärkstem Arbeitsanfall erwies sie sich als sehr belastbar, zuverlässig und leistungsfähig und ging allzeit überlegt, ruhig und zeilorientiert vor Frau Ray beeindruckte durch eine sehr zeilstrebige und systematische Arbeitsweise.”
Avik Chandra, UX Director at PlaySimple Games
“During her stay at PlaySimple, she has set a high standard for UX deliveries, research and competition benchmarking. She would be a great addition to any team looking to focus on creating user-oriented solutions.”
Mick Jongeling, Digital Transformation Project Lead at Digital Society School
“Her solution-oriented mindset protected the output of the project and her enthusiasm enticed the team to excel and preserver.”