Product Design

: UX Research

: UX Design

Hi, I’m Pranamita

Full-Stack-User-Happiness-Architect.

With almost six years of experience in design, I thrive on analysing and solving problems, aiming to create products and services that provide delightful user experiences.
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Looking forward to build something people actually love using. Or at least let’s make sure they don’t rage-quit.

Selected Works

A curated collection of my journey—learning, unlearning, and evolving in the world of design over the past few years. Showcasing what I can (within NDA limits), because, well… seeing is believing.

Client
Where I was employed, also personal exploration

Year
2017 - present

UX DESIGN | UX RESEARCH

Unified SaaS Web Application for Searchmetrics GmbH

PPRODUCT DESIGN | UX DESIGN

Web App Design for NewStore Omnichannel Management Platform

UX DESIGN | UX RESEARCH

Game App Design for Playsimple Games

UX DESIGN | UX RESEARCH

User Persona Development for Playsimple Games

What do I bring to the table?

Human-Centered Design Thinking – I design for real people, not just wireframes.
Problem-Solving Warrior – Spotting UX issues faster than you can say "user frustration."
Data-Driven Decisions – Because gut feelings are great, but A/B testing is better.
Cross-Team Collaboration – Bridging the gap between designers, developers, and PMs (without any casualties).
A Curious Mind – "You cannot learn a thing you think you know."
A Good Laugh – Because great design and great vibes go hand in hand.

What I am trying to be good at

  • User Research, Persona Development, User Journey Mapping, Wireframing, Prototyping, Interaction Design, Information Architecture, Usability Testing, Heuristic Evaluation, Sketching and Ideation, User Journey Mapping

  • Visual Design, Typography, Color Theory, Accessibility Design, Responsive Design, User Interface Design, Micro interactions Design

  • Interviews, Focus Groups, Observations, Ethnography, Case Studies, Diaries and Journals, Content Analysis, Usability Testing (Qualitative), Contextual Inquiry

  • Surveys, Questionnaires, Structured Interviews, A/B Testing, Analytics and Metrics Analysis, Heatmaps, Eye-Tracking Studies, Card Sorting (Quantitative), Net Promoter Score (NPS)

  • Design Thinking, Stakeholder Engagement, Problem-Solving, Strategic Planning, Vision and Goal Setting, Design roadmapping, SWOT Analysis, Agile Methodologies, Lean UX, Customer Experience (CX) Strategy, Empathy and User-Centric Mindset

  • Communication, Active Listening, Empathy, Teamwork, Adaptability, Leadership, Cultural Competence, Conflict Management, Time Management