Overview
The task was to identify target users for casual(word) games and come up with player personas specific to the games. The player persona was aimed to summarize the player’s background, motivations, goals, and needs.
For WordWars, which was being revamped, it was beneficial for the team to develop a mental picture of the user segment and proceed with game features that would have a seamless experience.
For Solitaire, the goal was to identify players than can be onboarded to the word game platform via the card game platform.
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WordWars, Solitaire
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User Research, Game Experience Design, Storyboarding, Contextual Interviews, Observational Research, User Persona Development, User Journey Mapping, Empathy Mapping.
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September 2019 - October 2019
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UX Director, Data Analyst, QA, Customer Support
Outcome
When it comes to casual games, understanding the different personas is key to comprehending how players play these games. By understanding the different gamer types, we were able to see what elements of player personality thrive in these player spaces.
The GAMER PERSONAS were a major were the first to be generated for Playsimple Games. WordWars since its revamp in 2020 has ranked among the top multiplayer word games. The personas were later also explored and developed for other games on the platform. Future game features were based on these player personas, allowing the scope to focus on very specific player needs. The personas were used for reference by the game designer, product team as well as marketing team.