Hey there, I’m Pranamita Ray

An engineer-turned-product-designer, based in Berlin with almost five years of experience focusing on UX Design & Research.

I thrive on analysing and solving problems, aiming to create products and services that provide delightful user experiences.


I am available for full-time Product or UX Design roles anywhere in Germany or the EU. View my resume

  • User Research, Persona Development, User Journey Mapping, Wireframing, Prototyping, Interaction Design, Information Architecture, Usability Testing, Heuristic Evaluation, Sketching and Ideation, User Journey Mapping

  • Visual Design, Typography, Color Theory, Accessibility Design, Responsive Design, User Interface Design, Micro interactions Design

  • Interviews, Focus Groups, Observations, Ethnography, Case Studies, Diaries and Journals, Content Analysis, Usability Testing (Qualitative), Contextual Inquiry

  • Surveys, Questionnaires, Structured Interviews, A/B Testing, Analytics and Metrics Analysis, Heatmaps, Eye-Tracking Studies, Card Sorting (Quantitative), Net Promoter Score (NPS)

  • Design Thinking, Stakeholder Engagement, Problem-Solving, Strategic Planning, Vision and Goal Setting, Design roadmapping, SWOT Analysis, Agile Methodologies, Lean UX, Customer Experience (CX) Strategy, Empathy and User-Centric Mindset

  • Communication, Active Listening, Empathy, Teamwork, Adaptability, Leadership, Cultural Competence, Conflict Management, Time Management

Product Designer at NewStore Inc, Berlin

At NewStore, I drove product feature improvements for the Omnichannel Management Web Application with a strong UX focus. I identified user needs and pain points through user persona development and qualitative research, including surveys and interviews, along with refining the Web Design System, which I implemented across key product pages to ensure consistency and improved user experience.

UX Designer & Researcher at Searchmetrics GmbH, Berlin

As first UX hire, I spearheaded the implementation of a user feedback system and led UX chapter initiatives, introducing new tools and methodologies. Collaborated with cross-functional teams to redesign key products on the Searchemtrics platform, focusing on market research, competitor analysis, and persona development and revamp of platform products.

UX Designer at Playsimple Games, Bangalore

Revamped the UX of WordJam and Word Trip purchase screens, boosting player purchases by 14%. Developed gamer personas and journey mapping for WordWars and Solitaire, and contributed to the successful launch of several game features. As first UX hire, my task was to conduct workshops and introduce UX methodologies for improving gamer experience.

“Fortwährend arbeitete sie verantwortungsbewusst, zielorientiert, zuverlässig und gewissenhaft Auch in Situationen mit stärkstem Arbeitsanfall erwies sie sich als sehr belastbar, zuverlässig und leistungsfähig und ging allzeit überlegt, ruhig und zeilorientiert vor Frau Ray beeindruckte durch eine sehr zeilstrebige und systematische Arbeitsweise.”

Translation: “She always worked responsibly, goal-oriented, reliably and conscientiously. Even in situations with the heaviest workload, she proved to be very resilient, reliable and efficient and always worked in a thoughtful, calm and goal-oriented manner. Ms. Ray impressed with her very goal-oriented and systematic way of working.” - Jörg Fischer-Bildt , Director Graphic Design at Searchmetrics

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“During her stay at PlaySimple, she has set a high standard for UX deliveries, research and competition benchmarking. She would be a great addition to any team looking to focus on creating user-oriented solutions.” - Avik Chandra, UX Director at PlaySimple Games

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“Her solution-oriented mindset protected the output of the project and her enthusiasm enticed the team to excel and preserver.” - Mick Jongeling, Digital Transformation Project Lead at Digital Society School

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